The Importance Of E-Commerce Photography In 2022


The pandemic brought along a huge shift in consumer spending, as non-essential shops closed during the lockdown, people turned to online shopping, and it became quickly apparent to retailers that the highest quality product photos are non-negotiable.


The experience a customer has with your products and brand starts with product photography, and a single photo can make or break a sale. If you’re developing your e-commerce strategy, there is a lot to think about when it comes to product photography, from 360º images to storytelling. We have a look at some key points to bear in mind.


1. Online photos need to recreate the in-store experience

Customers like to know as much as they can about a product before they commit to buying, and high-quality photos and accompanying copy can help to replace the in-store experience and fill in for the lost experience of browsing the shelves.

Without quality product photography, potential customers will likely go elsewhere, as research has found that 80 per cent of online shoppers crave a visual experience. Ensure you include a number of photos, videos, and 360º images if you can do so.

2. Product shots will help reduce return and refund rates

Products can look different in real life than in the photos on your online store, and around 20 per cent of all items sold online will ultimately be returned.


While there is nothing that can be done to make sure customers are browsing your store with the right display options that could impact the colour and hue of the images they see, ensuring that you have high-quality photography to begin with will help you set more realistic expectations about what you products look like.

3. The right photos will help improve SEO ranking

Optimising your product shots for search engines will help increase the number of people interested in your products. This can be done by naming photos clearly, using terms that describe the product, adding alt text, which, while time-communing, will make images easier fr search engines to parse, and optimising the file size for quick loading.

If you’re looking for a product photographer in London, get in touch today.