The Core Principles Of Product Photography

One of the biggest secrets of commercial product photography is that it takes a lot of time, effort and expertise to create clean, simple, consistent, immaculately presented and high-quality pictures of products for sale.


These pictures that show the best side of your products are important to your customers. According to statistics provided by Weebly, over 75 per cent of online customers stated that the pictures of products are an important factor in making a purchasing decision.


To ensure that your product range looks as good as it can be, here are three core principles behind excellent product photography.


Consistency Is Vital

If you visit any product website, you will notice that all of their products have a consistent photography style to them, using similar design and composition principles.


The best way to get this for your website is to ensure you have a consistent background to ensure your images look organised, clean and part of a product family.


There are many types to choose from, which range from simple paper backgrounds to add a definite colour, to a cyclorama backdrop that creates an illusion of infinite white space.


As well as this, use a tripod and a fixed photography space to ensure that your products are the same height, fill the same amount of space on the picture and are of the same angle.


Light It Up

Lighting is the difference between adequate photography and truly great photography, and so long as the effect is consistent can be achieved in a wide range of ways.


Typically for product images, especially those that would be placed on the packaging or a website, you will want to opt for artificial light sources, as they can reduce the effect of shadows and sharpen details that natural light would soften.


On the other hand, for outdoor products and more illustrative images, natural light is perfect for showcasing a product with a person holding it or in a themed setting.


Include Every Detail

One image is not enough to showcase a product online. As people cannot reach out and touch a product or know how it will look when they receive it or what is inside, you will need to take pictures from many different angles and in different states of use.


For example, if you were selling a hunting jacket, you would have shots of the front and back of the jacket, as well as pictures of it being worn by a model to illustrate how it is expected to fit.